Different Metals Used to Make Fashion Jewellery — Which Ones Are Better and Why

Jewellery is more than just an accessory — it’s a statement, a legacy, and a reflection of personal style. While design and gemstones grab most of the attention, the metal used in jewellery plays a key role in its appearance, durability, cost, and even cultural value.

In India, where jewellery holds emotional, cultural, and spiritual significance, the choice of metal is often guided by tradition, climate, skin sensitivity, and lifestyle. At Shineers Jewels, we believe that understanding your metals is the first step to choosing jewellery that lasts and looks beautiful over time.

Let’s explore the most commonly used metals in fashion jewellery, and which ones truly shine — especially for Indian customers.

Gold — The Eternal Favorite

No discussion on Indian jewellery can begin without mentioning gold. For centuries, gold has been revered as a symbol of purity, wealth, and prosperity. It’s used in everything from bridal sets to temple jewellery.

Types of Gold Used in Jewellery:

24K (pure gold): Too soft for intricate designs.

22K: Most common in traditional Indian jewellery.

18K and 14K: Popular in fashion jewellery for better durability and affordability.

Gold Plated or Gold-Filled: Used in fashion pieces to give the look of gold without the high cost.

Why Gold Works Well in India:

Non-reactive, great for all skin types.

Holds value over time.

Traditional and sentimental.

Downside: Pure gold is soft and can scratch or bend easily, making it less ideal for everyday wear.

2. Silver — Stylish and Versatile

Silver is another metal deeply woven into India’s jewellery traditions, especially in the southern and western parts of the country. Whether it's chunky tribal pieces or delicate anklets, sterling silver (92.5% purity) is a top choice for both classic and modern designs.

Why Silver Is a Smart Choice:

Affordable yet elegant.

Easy to style with ethnic and western outfits.

Hypoallergenic when pure.

Great for oxidized jewellery, a rising trend in India.

Care Tips: Silver tarnishes when exposed to air and moisture. Storing it in a dry, airtight container helps maintain its shine.

3. Brass — The Fashionable Budget Option

Brass, an alloy of copper and zinc, is widely used in costume jewellery. It mimics the appearance of gold and has a warm yellow tone, making it a popular choice for trendy, affordable pieces.

Why Brass Is Popular:

Inexpensive and lightweight.

Allows for detailed designs and bold statement pieces.

Blends well with gold-plated finishes.

Considerations in India:

Brass can cause skin reactions if worn in hot, humid weather or for long durations.

Not ideal for sensitive skin unless it’s coated.

At Shineers Jewels, we use nickel-free brass and hypoallergenic coatings to make it safer for prolonged use.

4. Copper — Antique Appeal and Healing Vibes

Copper has long been used in Indian households — from utensils to temple jewellery — and even in Ayurveda for its supposed healing properties.

Why Copper Jewellery Is Unique:

Known for its warm, reddish tone.

Often used in antique or oxidized jewellery.

Believed to have anti-inflammatory and healing benefits.

Drawback: Copper reacts with sweat and air, often turning green over time and potentially staining skin. Regular polishing can help, but it’s not the best for all-day wear in humid Indian climates.

5. Stainless Steel — Modern and Durable

An increasingly popular option in urban fashion jewellery, stainless steel offers a sleek, modern look. It’s used in rings, chains, and bracelets that need to endure everyday use.

Why It’s Gaining Ground:

Very durable and scratch-resistant.

Does not tarnish or rust easily.

Budget-friendly.

Hypoallergenic for most people.

Perfect For: Busy professionals and those who prefer minimalist, modern styles. It’s especially popular in India’s metro cities where people are constantly on the move.

6. Alloys and Mixed Metals — Trendy but Tricky

Fashion jewellery often uses zinc alloys, nickel alloys, and other mixed metals to create affordable pieces. While they allow for creativity and budget-friendly design, they aren’t always skin-safe.

Watch Out For:

Nickel: A common allergen in India’s humid climate.

Unknown alloy compositions: May cause skin irritation or lose color quickly.

At Shineers Jewels, we take pride in offering nickel-free, lead-free options that are both stylish and safe for all skin types.

Which Metal Is Best for You in India?

It depends on your lifestyle, budget, and skin sensitivity. Here's a quick guide:

Metal	Best For	Skin Friendly?	Price Range	Care Needed
Gold (14K-22K)	Traditional occasions, gifting	Yes (non-reactive)	High	Low
Silver	Everyday use, ethnic & fusion styles	Yes (when pure)	Moderate	Medium (tarnish)
Brass	Statement fashion jewellery	Sometimes (coated)	Low	Medium
Copper	Antique, spiritual jewellery	Sometimes	Low	High
Stainless Steel	Minimalist, urban, daily wear	Yes	Low	Low
Mixed Alloys	Trendy, affordable pieces	Not always	Very low	Varies

Shineers Jewels: Quality You Can Trust

At Shineers Jewels, we know how important jewellery is to your identity. That’s why we carefully select and test every metal we use — combining beauty, durability, and comfort.

Our collections include:

Hypoallergenic gold-plated fashion jewellery.

Sterling silver classics for every wardrobe.

Brass and stainless steel statement pieces — made with care.

Whether you're dressing up for a wedding, a workday, or a weekend brunch, we have the perfect piece to elevate your look.

Final Thoughts

Choosing the right metal for your jewellery is about more than just looks — it’s about comfort, longevity, and how it fits your lifestyle. India’s diverse climate and rich cultural traditions mean that some metals work better than others, depending on the occasion and region.

By knowing the pros and cons of each metal, you can make informed choices that reflect your style — and stand the test of time.

At Shineers Jewels, we’re here to help you shine with jewellery that’s as resilient and radiant as you are.

Shine smart. Shine stylish. Shine with Shineers