How Gen Z Is Embracing Jewellery in India

Jewellery is no longer just about tradition—especially for Gen Z. Today’s youth are redefining what jewellery means, turning it into a form of self-expression, individuality, and even activism. From minimalist rings to nose studs and layered chains, Gen Z in India is embracing jewellery with a fresh perspective.

Breaking Gender Norms

Gen Z is blurring lines between "men’s" and "women’s" jewellery. More young men are sporting earrings, rings, and bracelets confidently. Brands are responding with gender-neutral collections.

Personalization is Everything

Initial pendants, zodiac charms, and custom engraving are huge. For Gen Z, jewellery is personal—something that tells their story.

Sustainable & Ethical Choices

They care about where and how their jewellery is made. Ethical sourcing, recycled metals, and eco-conscious brands are gaining traction.

Fusion of Tradition & Trend

Think temple-style jhumkas with a crop top. Or a delicate mangalsutra worn as a bracelet. Gen Z loves mixing the old with the new.