How Korean Dramas Are Redefining Jewellery Trends

From heart-fluttering romances to gripping thrillers, K-Dramas have captured the hearts of millions—and not just with their storytelling. The fashion and jewellery seen on screen have quietly (and sometimes not so quietly) sparked global style revolutions. At Shineers, we’ve seen firsthand how the jewellery pieces worn by our favourite K-Drama stars have inspired a wave of trends across India and beyond.

Let’s dive into how K-Dramas are not only setting the stage for must-watch TV but also reshaping the jewellery landscape.

1. The Rise of Minimal Elegance

Think of characters like Yoon Se-ri from Crash Landing on You or Ji-Won from My Liberation Notes—graceful, poised, and always polished. These heroines often sport minimalist jewellery: thin gold chains, dainty rings, and subtle ear studs that speak volumes in their simplicity.

At Shineers, we’ve seen increased interest in everyday luxe—pieces that are understated yet sophisticated, perfect for both office wear and date nights.

Style Tip: Pair a delicate chain with a pendant for a K-Drama-worthy touch of charm.

2. Statement Pieces with a Story

K-Dramas love symbolic jewellery. A ring that connects past lovers, a bracelet gifted during a pivotal scene—these pieces carry emotional weight. This storytelling element has pushed designers and customers alike to seek out jewellery with meaning and memory.

Brands are now creating collections inspired by specific K-Dramas or even collaborating with production companies. For example, after the release of Hotel Del Luna, celestial-themed jewellery saw a huge spike in demand.

Shine with Intention: Choose jewellery that represents your own story—birthstone earrings, bangles or necklaces can all carry a personal meaning.

3. Gender-Neutral Glamour

K-Drama men have changed the game. From Park Seo-joon’s subtle hoop earrings to V (Kim Taehyung)’s layered chains, male actors are normalising jewellery as a core part of men’s fashion.

This shift has opened up new design lanes for gender-neutral jewellery—a fast-growing segment that appeals to a modern, fluid sense of style.

Trend to Watch: Unisex rings and chain bracelets in silver tones are flying off the shelves at Shineers.

4. Korean Brands Going Global

Many K-Drama stars wear jewellery from Korean designers, and those pieces often sell out within hours of the episode airing. Local Korean brands like J.ESTINA, Didier Dubot, and STONEHENgE have seen their global footprint expand thanks to these high-visibility placements.

At Shineers, we’re drawing inspiration from these rising labels—bringing that same contemporary elegance to our collections while celebrating Indian craftsmanship.

5. Social Media + K-Drama = Style Boom

The viral power of Instagram and TikTok has amplified the impact of K-Dramas. Fans now screenshot and recreate looks seen in episodes, tagging where to “get the look.” Influencers and K-Drama fan pages often link directly to similar jewellery, making it easy to shop the trend in real time.

Final Thoughts

The K-Drama effect isn’t just about fashion; it’s about emotion, identity, and storytelling through accessories. At Shineers, we celebrate jewellery not just as adornment but as a reflection of who you are—and nothing captures that better than the influence of Korean dramas.

So whether you're a hopeless romantic or a style minimalist, there’s a K-Drama look (and a Shineers piece) waiting for you.