How Shineers Started: The Story of How Two Small-Town Girls Launched a Venture
Two small-town girls with big dreams, living miles away from home and family, juggling the fast-paced world of corporate life in two different metro cities — that’s how Shineers was born. Bound by a shared dream of building something of their own, and driven by a passion for timeless, meaningful jewellery, we took the leap and started Shineers Jewels Private Limited with just ₹50,000 in hand and a whole lot of belief.
With no formal background in business, it was a steep climb from day one. From registering the business name and traveling across India to personally handpick and procure jewellery, to finding the right artisans and sourcing sustainable materials — every single step was a DIY journey.
We designed the packaging from scratch, built our own website, styled, shot, and edited product photos, wrote every word of content, and hit "go live" with zero outside help. Just one month after launch, we were overwhelmed with love and support from our growing community — proof that our story resonated, and our jewellery found its place.
We’re still learning, still hustling — balancing our full-time 9-to-5 jobs while scaling Shineers through performance marketing and collaborations with influencers who believe in what we stand for.
Our journey has only just begun — but we’re shining, one piece at a time. Join us in our dream at Shineers Insta Community.
