Jewellery Trends Among Millennials in India
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Millennials are reshaping the Indian jewellery market with choices that blend utility, tradition, and modernity.
1. Multipurpose Jewellery
They love pieces that transition from work to weddings. Convertible earrings, detachable pendants, and stackable bangles are in demand.
2. Minimal Gold & Diamond Jewellery
Heavy bridal jewellery is reserved for special days. For daily wear, it's all about lightweight 14K gold, lab-grown diamonds, and simple chains.
3. Rise of Online Jewellery Shopping
Millennials are digital-first. They prefer brands with a solid online presence, AR try-on tech, and easy return policies.
4. Conscious Consumerism
This generation supports handcrafted, ethically sourced, and local jewellery brands over mass-produced luxury.
